Why Poke will be The Next Idea

Poke – The fast food for future generations

Poke_by_the_next_idea_restaurant_consultants

With changing trends in the US restaurant worldPoké is emerging as the new replacement for Sushi. Traditionally pronounced as Po-Kay, this dish has made its way everywhere from the USA beaches, gas stations, surf shacks, local stores and beyond.

Poké is the Hawaiian version of Japanese sashimi (raw fish), usually served on rice or varieties thereof, and as a starter to a traditional Hawaiian meal

This Hawaiian classic, has now been ‘Americanized.It is now casual, comes in plastic, china cups or bowls, and consumed either on the go or wherever one can find a seat. From Los Angeles to Charleston and Brooklyn, this new quick food category is growing fast! Read More