Menu Engineering explained
KEYWORDS: MENU ENGINEERING, RESTAURANT CONSULTANTS, MENU SCIENCE
Menu engineering Is an interdisciplinary approach in the deliberate and strategic construction of menus.
Sometimes called ‘Menu Psychology’, the term menu engineering is generally adopted as a standard Best Practice within the Hospitality and Restaurant Industries. The objective with menu engineering is to maximize a concept’s profitability by leading the customer to certain purchases, and avoiding others, in addition to ‘engineering’ recipes to maximize profits at product and category level.
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Moving into a new decade, while emerging from one of the toughest years in recent history, The Next Idea sets forth its food and dining outlook for the coming year. For both the kitchen and the consumer, 2010 is poised to be an interesting one. Read More
By Mercedes Chiprut, Partner The Next Idea
Improve your management style over lunch
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