Menu Marketing

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According to restaurant consultants interviewed by Restaurants USA magazine, re-designing your menu can improve your sales on average from 2 to 10 percent.

Use the methods below to achieve a more profitable menu. Read More

Key Performance Indicators Explained

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Key Performance Indicators Explained

For a manager, whether one of the team or a designated senior professional, chances are that they will have heard of Key Performance Indicators (KPIs). KPIs are the performance measurement tools or data that represents the success or opportunities within a business – good or bad. There’s a saying “If you can’t measure it, you can’t manage it!”Hence KPIs require reliable and truthful data reports for decision making. Remember, if there’s a problem, required action should be taken. And if the organization is successful, it is easier for the executives to identify the successful elements that may be exploited.In essence KPIs depend on the figures to provide a wider understanding of success.  Read More

Why Poke will be The Next Idea

Poke – The fast food for future generations

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With changing trends in the US restaurant worldPoké is emerging as the new replacement for Sushi. Traditionally pronounced as Po-Kay, this dish has made its way everywhere from the USA beaches, gas stations, surf shacks, local stores and beyond.

Poké is the Hawaiian version of Japanese sashimi (raw fish), usually served on rice or varieties thereof, and as a starter to a traditional Hawaiian meal

This Hawaiian classic, has now been ‘Americanized.It is now casual, comes in plastic, china cups or bowls, and consumed either on the go or wherever one can find a seat. From Los Angeles to Charleston and Brooklyn, this new quick food category is growing fast! Read More

Today’s era of Social Media Marketing

Today’s era of the “connected customer” — the vast world of online reviews combined with growing social media use provides unlimited risk and reward for the Hotel world.

There are different ways in which men and women approach social media. Both groups look for contrasting elements on these platforms, and use them for varying purposes. Generally speaking, men tend to use social media in order to promote more business-orientated content. For example; 24% of US online male adults use LinkedIn, compared to 19% of women. That being said, women now make up close to half of business travelers, and are more likely to base travel plans on reviews. The current percentage of female business travelers in the US is up from 43% in 2003, approximately 25% in 1991, and less than 5% in the early 1970s, just over 40 years ago. Read More

When was the Last time you gave your customer Flowers?

Differentiation is the process of distinguishing a product or entire offering from others, making it more attractive to a particular target market. This involves differentiating it from competitors’ products and standing out on the competitive landscape through unique positioning.

Differentiation is a source of competitive advantage. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of your product and create a sense of value. Without question, differentiation must be valued by buyers. The term unique selling proposition refers to advertising to communicate a product’s differentiation. Read More

2015 TNI’s Food Forecast: The Consumer is now in charge of your brand

Author: Robert Ancill

Keywords: Restaurant Consultants, Food Trend Forecast

Mahatma Ghandi said, “You must be the change you want to see in the world”, and in 2014, it just seemed that Americans finally took notice of his advice. A year where virtually all food trends were health-based; the themes of honesty, transparency and wellness that have acutely manifested since the recession, have now become steamroller trends that will unquestionably maintain velocity over the coming years. Read More

THE CHILDHOOD OBESITY QUESTION

The Childhood Obesity issue is a fascinating subject that appears to be somewhat mis-understood at core level. For instance, clearly an enhanced exercise regime will represent a huge advantage in dealing with obesity, however it will be far less effective if our children just go to McDonalds afterwards. For instance, did you know a 75-pound kid would have to walk 8 hours and 55 minutes to burn-off a Whopper with cheese?…and that doesn’t include the fries and Coke the kid probably would also buy.

If this kid added fries, it would add another 2 hours and 41 minutes of walking. And the Coke to wash it down adds another 1 hour and 21 minutes of walking. That’s more than 10 hours total of walking! Whew. Read More

9 Ideas for a More Successful Restaurant Web Site

Author: Robert Ancill

Keywords: Restaurant Consultants, restaurant websites, online restaurant marketing

According to The Next Idea Restaurant Consultants; what consumers want from a restaurant web site may differ from what you think.

At the top of the list was “current menus with up-to-date prices” – no surprises there. But also of high interest were: descriptions of dress codes, driving instructions, hours of operation, and information regarding special needs. For example, is the site wheelchair-accessible? And are large-type menus available? Read More

Turning the Clock Back With the Farm to Table Movement

There’s no better example than the rise of the farm to table movement to prove that the world is indeed round. As the reality of global warming and climate change hits home, weno longer want to be responsible for food on the table that comes with a big helping of carbon emissions – as in frozen foods shipped across the country or even across the oceans.  People now want organic and sustainably grown produce that is grown in nearby farms, if not in their own backyard.

Until the early 20th century, most of the food purchased and consumed was grown locally, within a radius of 50 miles or so. Then urbanization, technology advances and globalization shifted the balance from rural farms and the growers to large retailers who could ship in fruits and frozen foods from anywhere in the world. It killed small farmers and hastened up the growth of mega cities with massive transportation hubs and infrastructure.  Read More

Menu Engineering explained

KEYWORDS: MENU ENGINEERING, RESTAURANT CONSULTANTS, MENU SCIENCE
Menu engineering Is an interdisciplinary approach in the deliberate and strategic construction of menus.

Sometimes called ‘Menu Psychology’, the term menu engineering is generally adopted as a standard Best Practice within the Hospitality and Restaurant Industries. The objective with menu engineering is to maximize a concept’s profitability by leading the customer to certain purchases, and avoiding others, in addition to ‘engineering’ recipes to maximize profits at product and category level.

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