May 6, 2026:  International hospitality strategist and founder of The Next Idea Group (TNI), Robert Ancill, announces the release of his latest book, The Relevance Code, a powerful new framework that challenges how the industry understands performance, growth, and customer behavior.

At a time when restaurants and hospitality brands face rising costs, shifting consumer expectations, and increasing competition, The Relevance Code offers a clear and actionable answer to a critical question: why do customers choose, and why do they return?

Drawing on decades of global consulting experience, Ancill introduces a structured scientific model built around five interconnected elements: relevance, clarity, experience, memory, and return. Together, these define how customers make decisions in real time and how businesses can align more effectively with those decisions.

“Most businesses don’t lose customers because of execution,” said Ancill. “They lose them because they stop making sense. The Relevance Code is about restoring that alignment.”

The book challenges conventional approaches that prioritize activity, more menu items, more marketing, more innovation, without addressing the underlying issue of misalignment. Instead, it provides a disciplined, customer-focused methodology for simplifying complexity, improving conversion, and increasing repeat business.

Through real-world examples, original frameworks such as the Zone of Possible Approval (ZOPA) and the Power Pyramid Theory, and a clear step-by-step application model, The Relevance Code equips operators, owners, and investors with tools to diagnose performance challenges and act with precision.

Ancill is the founder of The Next Idea Group (TNI) and TNI Restaurant Consultants, where he has worked with hospitality businesses across quick-service, casual dining, and luxury segments. His work integrates strategy, design, and architecture to deliver commercially effective, experience-led solutions.

In addition to his consulting practice, Ancill publishes a widely followed industry newsletter with over 15,000 senior-level subscribers and is the author of multiple books on hospitality and customer behavior.

The Relevance Code is available from May 6, 2026 from online book sellers and at: https://www.therelevancecode.com/

The market does not reward effort. It rewards businesses that make sense.

The Relevance Code is based on the very successful The New Rules of Restaurant Relevance