By Mercedes Chiprut, Partner The Next Idea
Improve your management style over lunch
Who knows best how well you’re performing as a manager? Your employees, that’s who. But getting them to speak or write freely on the subject can be difficult. Especially if you run a small department, anonymity is crucial to them. So make it pleasurable instead of a chore for your team. Send them out to lunch together annually or twice a year—on the company’s dime—and instruct them to talk about your management skills. Read More
Loyalty programs in restaurants: Aprimary customer engagement platform
Loyalty programs designed to reward loyal customers with unique and customized benefits and at the same time to maintain a long standing [mutually rewarding] relationship. According to a recent survey held on loyalty program memberships for restaurants, it was revealed that on average each family affiliates to, on average, 18 loyalty programs. Compared to 20 years ago where reward programs were mainly Air Miles, it is evident the importance of loyalty programs and the ever increasing popularity of this strategy. Read More
Menu Marketing
According to restaurant consultants interviewed by Restaurants USA magazine, re-designing your menu can improve your sales on average from 2 to 10 percent.
Use the methods below to achieve a more profitable menu. Read More
Why are we hearing so much about obesity?
Restaurant Consulting Firms for Long-Term Sustainability
Turning the Clock Back With the Farm to Table Movement
Next Idea Immediate Release
From start to finish – from Bangladesh to Dubai to LA – The Next Idea innovates the restaurant consulting business
Los Angeles – Launched in a London townhouse with one client in 2001, The Next Idea has emerged as a rarity in the hospitality industry – a full-service restaurant consulting group that creates, maintains and grows concepts around the globe.
Few restaurant consultants are tasked to build establishments worldwide, and even fewer work on that level and specializing in concept creation and development – everything from strategy, brand and product development to design, execution and communication. Read More




