INDIAN FOOD

INDIAN FOOD IS COMING – NAMASTE!

Grills ablaze with sizzling steaks over smoldering charcoals – the quintessential sights, smells, and sounds that ring in the start of summer. Memorial Day is no exception, when more Americans barbeque outdoors than any other holiday with the exception of the 4th of July. Both occasions are prime opportunities to showcase unique grilling recipes for family and friends.

                Indian Foodis making its way into the culinary mainstream. The Next Idea Restaurant Consultants,  predicts this emerging flavor trend to pop up throughout restaurant menus everywhere. Curries, Naan bread, and Raita-like yogurt dips are Indian cuisine staples that will be popular menu items as this forthcoming trend gains industry momentum. Read More

Loyalty programs in restaurants: A primary customer engagement platform

With consumer eating out habits changing, competition is yet again expanding across previous borders. One of the primary marketing platforms, restaurants are adopting, is Loyalty programs.

Loyalty programs designed to reward loyal customers with unique and customized benefits and at the same time to maintain a long standing [mutually rewarding] relationship. According to a recent survey held on loyalty program memberships for restaurants, it was revealed that on average each family affiliates to, on average, 18 loyalty programs. Compared to 20 years ago where reward programs were mainly Air Miles, it is evident the importance of loyalty programs and the ever increasing popularity of this strategy.
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