Awards 2017

awards

Corporate Traval Awards 2017

award_winning_consultants

The Next Idea
Only a very select group of businesses earn our top ratings and the Spectrum Award. Even fewer are able to earn this recognition in consecutive years. Congratulations to you and your team for such an honorable achievement.

The Award is not a snapshot in time of a single interaction, it is all encompassing. That is because we take your ENTIRE customer service performance into account.  Unlike consumer review sites, your 5 star rating is stable.  It will remain 5 stars for the entire 2017 rating year.

People have greater faith in award-winning companies.  As a Spectrum Award winner you earned the opportunity to promote your business as Award Winning!

Key Performance Indicators Explained

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Key Performance Indicators Explained

For a manager, whether one of the team or a designated senior professional, chances are that they will have heard of Key Performance Indicators (KPIs). KPIs are the performance measurement tools or data that represents the success or opportunities within a business – good or bad. There’s a saying “If you can’t measure it, you can’t manage it!”Hence KPIs require reliable and truthful data reports for decision making. Remember, if there’s a problem, required action should be taken. And if the organization is successful, it is easier for the executives to identify the successful elements that may be exploited.In essence KPIs depend on the figures to provide a wider understanding of success.  Read More

Why Poke will be The Next Idea

Poke – The fast food for future generations

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With changing trends in the US restaurant worldPoké is emerging as the new replacement for Sushi. Traditionally pronounced as Po-Kay, this dish has made its way everywhere from the USA beaches, gas stations, surf shacks, local stores and beyond.

Poké is the Hawaiian version of Japanese sashimi (raw fish), usually served on rice or varieties thereof, and as a starter to a traditional Hawaiian meal

This Hawaiian classic, has now been ‘Americanized.It is now casual, comes in plastic, china cups or bowls, and consumed either on the go or wherever one can find a seat. From Los Angeles to Charleston and Brooklyn, this new quick food category is growing fast! Read More

When was the Last time you gave your customer Flowers?

Differentiation is the process of distinguishing a product or entire offering from others, making it more attractive to a particular target market. This involves differentiating it from competitors’ products and standing out on the competitive landscape through unique positioning.

Differentiation is a source of competitive advantage. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of your product and create a sense of value. Without question, differentiation must be valued by buyers. The term unique selling proposition refers to advertising to communicate a product’s differentiation. Read More

9 Ideas for a More Successful Restaurant Web Site

Author: Robert Ancill

Keywords: Restaurant Consultants, restaurant websites, online restaurant marketing

According to The Next Idea Restaurant Consultants; what consumers want from a restaurant web site may differ from what you think.

At the top of the list was “current menus with up-to-date prices” – no surprises there. But also of high interest were: descriptions of dress codes, driving instructions, hours of operation, and information regarding special needs. For example, is the site wheelchair-accessible? And are large-type menus available? Read More

The Next Idea’s Eating Out Forecast 2014 and forward

It’s that time again – when we review the past year and predict how food and hospitality trends will appear in 2014 and beyond.

Forecasting future directions relies on a careful balance of correctly interpreting history and foundation, along with an analysis of the current consumer frame of mind.

One thing we know for certain–the traditional research methods are less relevant in our modern dynamic consumer landscape. Therefore, we continue to employ non-traditional, innovative research techniques in order to successfully forecast trends. One method thatThe Next Idea researchers have found increasingly important when compiling forecasts, is to take into account world events and global trends. Our theory is that by understanding the consumer mentality, (which is impacted by its surrounding world and events), we can more effectively forecast evolving expectations.  Read More

The Next Idea’s 2011 Food Forecast

Catering to the Consumer Mindset: Empowerment, Alternatives, and a Search for Balance

Amidst a mood of cautious optimism, The Next Idea releases its annual report on global hospitality trends. For 2011, the prevailing message reflects a melding of increased consumer intelligence, expanded empowerment and alternatives, and a demand for a balance between cost and quality.

Simply put, in a post-recession restaurant marketplace, consumers are increasingly calling the shots. Read More

The Next Idea’s 2011 Food Forecast

 Catering to the Consumer Mindset: Empowerment, Alternatives, and a Search for Balance

 Amidst a mood of cautious optimism, The Next Idea releases its annual report on global hospitality trends. For 2011, the prevailing message reflects a melding of increased consumer intelligence, expanded empowerment and alternatives, and a demand for a balance between cost and quality.

 Simply put, in a post-recession restaurant marketplace, consumers are increasingly calling the shots. Read More

2013 Trends Summary

Those are some of the hot foods that trend trackers believe will be big in 2013.  Check out the links below for a compilation of 2013 food trend lists.  You’ll see  lots of agreement. Maybe one list just feeds off the other, but it does seem like everyone is starting to say the same thing. Anyway, here are a few highlights:

Ingredients
black garlic,padronchile,horseradish, quail eggs, durian, ramps, pine needles, fish milt, whey, seaweed, ashes, sawtooth herb, green chickpeas, kimchi, fermented everything Read More

2012 Eating out trends – India

Fast food and eating out has dramatically grown in India. The advent of the technological economy and the adoption of modern life in India is fast contributing to this growth.

The market is dominated by global players

Fast food is one of the world’s fastest growing food types. India is seeing rapid growth in the fast food and restaurant industries. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand. The trend is radically changing the way people eat in India. Read More